If you have a pulse and are a tax preparer you fall into one of three categories when it comes to social media adoption: 1) you have been dragged into social media, 2) are a willing participant in social media or 3) a hold out. Social media services like Twitter and Facebook have made acquiring/adopting an online presence easy. Moreover, the old adage that your first impression may be your last applies to the social media environment as well. Likewise, the traditional brick and mortar way of doing business may not be the way to go considering your word online is becoming much more important than the walls of your practice holding that expensive painting that is used to impress your clients with your success.
All you need is an email and secure password in mind to create an online presence. Some popular services used by many tax preparers include Twitter, Facebook and Google+. If you have used any of these services you know that these are easy ways to get the word out on your services and educating your clients on tax law changes. There is no reason for inundating your client’s inbox with law changes. All this communication on social media, unquestionably, provides more reason or less reason for a tax client to acquire or continue to use your tax services. Moreover, this reality has been made possible because more and more people are willing, able and comfortable with an online life.
The most recent data states that 75% of the population use the internet (http://www.internetworldstats.com/stats14.htm) . The growth in social media for personal use, gaming/movie industry going on line, and the purchase of goods occurring more often online can only lead to the logical conclusion that your clients can be found online and this, therefore, is a growing, convenient and trusted space that they like to do business.
Likewise, the reality of having an all-encompassing online tax service is becoming a necessary reality. With the use of online storage devices (Dropbox), internet based communication systems like Skype and TeamViewer, and client portals, the logical conclusion it that professional services can operate online. The virtual office reality is fast approaching thanks to the convergence of technological innovation and a willingness to search for new solutions to office inefficiencies.
A viable option for adopting a virtual office can be further solidified with the use of tools that provide flexibility no matter what the working environment may be. With our cloud based tax application, working from anywhere is a reality. We will be at the Las Vegas Forum on August 1st and 2nd providing demonstrations. You can also go to http://www.orangedoorinc.com to discover your brand new virtual office.